Nuuly takes the pressure and commitment out of shopping with their rental clothing subscription. However, since they are an online platform, it can make it tricky for customers to visualize how their items will look when they arrive. This lead us to the "Meet the nuu you" Campaign, an interactive try-on experience. Customers can be confident of the fit of their items before renting them, through two different methods:
In-App Try-On Experience
The In-App Try- On Experience is connected to existing subscribers accounts. Nuuly users can enter their sizes and upload a photo to virtually see how items will fit. Additionally, users can pick items based on occasions such as New Year's Party, job interviews, and wedding guest.
Nuuly: The Dressing Room
A photo-booth inspired virtual dressing room for those who want to see these styles up close. The Dressing Room allows subscribers to see how items will fit on a life size scale. The inside is an interactive mirror that allows customers to virtually try-on items through a filter. The best part? Items can be directly ordered from The Dressing Room and subscribers get a souvenir photo strip. The Dressing Room will be placed at high traffic malls to encourage consumers to think twice before committing to new clothes.
On the Inside
On the Outside
Outside when item is selected
Souvenir photo strip of items ordered