Hershey's Symphony bar has been around since 1989. This sweeter and creamier bar has a problem: many consumers are unaware that it is still in production. To move Symphony bar into the spotlight, the "Back Like It Never Left" Campaign was born. This integrated campaign includes a TV spot, a social post, 3 print ads, and lastly, a live event.
Print Ads: The "Back Like It Never Left" tagline serves as a reminder that Symphony bar has stayed in production despite the lack of publicity.
Social Post: The social post made for Instagram showcases the 90s, 2000s, and 2010s, three decades Symphony bar has lived through. Trends and technology may change but Symphony bar remains.
Tv Spot: In this TV spot, Symphony beats the passage of time. The goodness of the Symphony bar is not something of the past, it remains a timeless treat through generations.
Experiential: "Treble through Time" is a museum exhibition highlighting the finished symphonies through 1990-2025. Every exhibit will have the trending song and its music video of the year since the Symphony bar has been released.
Above: Description of Exhibit
Below: Example of Song exhibit
